My name is Charlie Parent, I’m a 22-year-old student Brand Communications Assistant at the University of Wisconsin-Madison. Upon graduation in May of 2026, I intend to work in the sports industry - in communications, operations or front office management. As a Brand Communications Assistant with Wisconsin Athletics, I’ve spent three years strategizing and executing the vision for all external communications regarding the Badgers’ football, basketball, track and golf teams. Additionally, through my former writing as a national recruiting analyst for Zagsblog.com, I’ve been excited to create exposure for young athletes that don’t otherwise receive the media attention they deserve. I'm currently responsible for the Wisconsin men’s basketball team’s sports information and socials, alongside the men’s and women’s golf teams. Click on the photos below to view my recent work.

⇩

Recent Work : UW-Madison Athletics

Since August of 2023, I have worked for Wisconsin Athletics; writing and posting for the Strategic Communications department. I’ve covered football, soccer, track & field, cross country, hockey, basketball, and men’s and women’s golf. In Fall of 2024, I primarily worked with the Badger football team, assisting in press box setup and game day operations for national and local media. Non-game days focused on shaping the brand’s story for a national audience. As a senior, I am now managing communications for the men’s basketball team, as well as the men’s and women’s golf teams.

Access my Badger reporting here.

Badgers take down No. 2 Michigan in thriller

Badgers use second-half surge to oust Central Michigan

Badger comeback falls short against Villanova

Badgers set for opener at Gopher Invitational

Badgers take seventh at Badger Invitational

Wisconsin falls to No. 3 Penn State, 28-13

Three Badgers earn Preseason Big Ten Honors

Five things to know: UW prepares for NCAA Championships

Badgers claim top-10 finish at NCAA Championships

Badgers open 2025-26 campaign with annual Red-White Scrimmage

Badgers finish eighth at Bryson Invitational

Social Media Publishing

Primary publisher for the Wisconsin Track & Field and Cross Country, Men’s Golf , Women’s Golf social accounts, and I am part of the team that spearheads content for the Men’s Basketball accounts.

2024 Publisher: Badgers Track & Field and Cross Country

Recruiting

From 2021-2024, I covered college basketball recruiting with New York Times contributor Adam Zagoria on Zagsblog.com. As a national recruiting analyst, I conducted interviews with over 500 players and coaches, tracked player commitments across their high school careers and forged valuable connections throughout the basketball community.

Access my basketball reporting here

Five-star Deron Rippey Jr. goes off at Jordan Holiday Classic, updates recruitment

BYU picks up No. 2-ranked center Xavion Staton

Four-star Acaden Lewis cuts list to eight schools, including four Blue Bloods

Top-10 junior Caleb Gaskins updates recruitment after Jordan Holiday Classic

Five-star Nate Ament signs NIL deal with Red Bull

Photography